Brazil - Fazenda Salitre
Cerrado, Brazil
Brazil - Fazenda Salitre
Valdir’s father relocated the family coffee farm to Patrocínio from Paraná in 1988 when severe frosts and diseases decimated their old farm. The family was inspired by friends who had moved to Cerrado Mineiro earlier and reported that the region held great potential for coffee production.
At first, the Donato family rented land in Patrocínio. They faced many challenges, including the intensive labor demands placed on them because they didn’t have any machinery to help them reach economies of scale. However, they refused give up and, in fact, their early focus on producing high quality coffees made them well-positioned to take advantage of the increased interest in specialty coffees that has continued growing since the early 2000s.